The VERY START
In February of 2024, I was between jobs and figuring out my next steps. I sat back and thought about what industry I wanted to be in. What industry I thought could use innovation, affect the future on a global sense, and that I would be proud to have changed when my young son grew up.
And I realized it was the industry I had just left.
E-Mobility.
I NEEDED HELP. AND I NEEDED TO TRUST THEM.
On March 21st, an old friend reached out. We had worked as R&D Project Manager (me) and R&D Engineering Manager (him) between 2017 and 2018. I pushed innovation, he led solid delivery in manufacturing. Hundreds of businesses were relying on the quality and functionality of the products he had designed and helped build. I remembered working hard, innovating well, and resolving disagreements with a level of respect and laughter that made the job one I missed. He was reaching out because he had left his position of Engineering Manager at a company, and wanted to change the world of E-bikes.
A call ensued.
We had lunch an hour later.
I had my Co-Founder.
WE HAVE BEEN BUSY
April and May 2024
We defined the business. What we wanted to accomplish. What we wanted to make sure we never did. These aren't one-time customers, we want a relationship defined by respect, quality, and a desire to really serve the Rider.
June and July 2024
The product coalesced. We flew to Eurobike 2024, walking the entire trade show in 3 days, talking with Brands, and seeing where the industry was going. It helped us setup for our Minimal Viable Product (MVP) and Product Market Fit (PMF).
September 2024
In September, we were accepted to the (Waterloo) Accelerator Centre. We had the business and our 60 years of knowledge. But now we could tap 250 years of experience in everything we needed help. We instantly had 10 more "Co-Founders" - people who had delivered in startups who could help us succeed in ours.
October 2024
We began to work with IP-Ontario (IPON), creating the legal framework to protect our innovations, as well as work to understand what others were doing and how we could fit into the e-mobility sector.
November 2024
Going to Micro-mobility US let us once again meet with people working to supply the E-Mobility sector with new and fantastic ways to ride. We met our first amazing customer, and started a Beta shortly after.
December 2024 and January 2025
In December, we started to work on the design of the actual controller, as we also worked with our Customer to show what is possible.
February, March, and April 2025
Progress on the controller continues, with supplier relationships being strengthened, evaluation parts being brought in and tested.
May 2025
Eurobike 2025, HERE WE COME!
We're excited to be presenting at the Eurobike 2025 Startup Conference, meeting people and teams that will define the way people ride for the next decade. It's scary, but we have something real to show to the world.